How Important is the internet to your selected industry? Refer to your chosen texts in your answer. (30)

The first text I have chosen to discuss is Nirvana's 'Nevermind', released in 1991. Nirvana's album 'Nevermind' is promoted via the internet in modern day as the internet was not widely available in 1991 and so the internet has become of more importance in recent years.
- CHANGE POINT! - The internet uses fansites to promote the album 'Nevermind'. Fansites allow fans of the band Nevermind to discuss with other fans what they like about the bands music and videos for the singles and so creates a sense of social interaction virally with other fans, promoting Nirvana's music. This promotes the improtance of the internet as Nirvana's fans can feel socially accepted with other fans, and therefore find models of behaviour.- CHANGE POINT! - 
The use of Itunes is of importance to Nirvana's Nevermind as it influences Nirvana's audience to have an impulsive decision and download the album on the spot. This is of importance as it is a quick download and cuts the time it would take to go to a music shop and buy the album, it's instantly in your music as soon as you download it, making it more accessible to it's audience and influences quick sales.The internet is also of importance to Nirvana's Nevermind as it allows new generations access to older music through longevity. The promotion of Nevermind via the internet allows new generations of fans to access Nirvana's music and carry on discussions and influence the promotion of the band via fansites.

Genre Theory

"Genre is created through a process of repetition and recognition leading to anticipation and expectation." Graham Burton.

-key signifies and iconography

-characters and their functions

-storylines and plots

-star/celebrities

-use of camera/sound/editing

-use of dialogue/language/music

Every genre contains genre conventions.

As genres become established audiences begin to have certain expectations.

All genre texts combine:

"the familiar and the unexpected" - G.Burton 2009

"the same but different" - Nick Lacey 1999

To keep us interested producers offer us what we know with a twist

-Hybridity

-New Techniques

-Modern Social Issues

-Different Characters

FILM NOIR

-1941 - Maltese Falcon

- Big Combo

-2008 - The Spirit

SCIENCE FICTION

-1956 - Invasion of the Body Snatchers

- Avatar

-1986 - The Fly

SOCIAL REALISM

-The Taste Of Honey

-Saturday Night, Sunday Morning