Genre Theory

"Genre is created through a process of repetition and recognition leading to anticipation and expectation." Graham Burton.

-key signifies and iconography

-characters and their functions

-storylines and plots

-star/celebrities

-use of camera/sound/editing

-use of dialogue/language/music

Every genre contains genre conventions.

As genres become established audiences begin to have certain expectations.

All genre texts combine:

"the familiar and the unexpected" - G.Burton 2009

"the same but different" - Nick Lacey 1999

To keep us interested producers offer us what we know with a twist

-Hybridity

-New Techniques

-Modern Social Issues

-Different Characters

FILM NOIR

-1941 - Maltese Falcon

- Big Combo

-2008 - The Spirit

SCIENCE FICTION

-1956 - Invasion of the Body Snatchers

- Avatar

-1986 - The Fly

SOCIAL REALISM

-The Taste Of Honey

-Saturday Night, Sunday Morning