The Use of Twitter and it's Benefits.

Lady Gaga is also well known for using the social medium of twitter to communicate with her social networking teenage fans on a regular basis. Via adopting this strategy of digital technology in her marketing Lady GaGa increases her sales by using Parasocial Interaction, this is where GaGa informs all her fans about what she is doing where as she knows nothing about what her fans are doing, it is a one sided relationship. An example of Lady GaGa building this relationship is seen when GaGa posts on twitter about visiting certain places, this informs her fans about where she is and what she is doing, she portrays that she will be visiting certain people but she does not know which of her fans will be attending, so her fans believe her tweets are specifically aimed at them. This satisfies her fans in having a substitute for real life companionship when actually, GaGa only knows about a small percentage of her fans. GaGa targets such a large audience via twitter as she is the second most followed person with 33.5 million followers, this embraces digital technology and helps build a relationship with fans, causing her to gain satisfaction by encouraging her fans to legally download her music, because they believe they are identified personally with Lady GaGa. This then boosts GaGa's profit as she can earn money through advertising specific products in her tweets, encouraging her fans to buy them and benefiting GaGa for promoting these products, helping her earn a third of her wage.