How Important is the internet to your selected industry? Refer to your chosen texts in your answer. (30)

The first text I have chosen to discuss is Nirvana's 'Nevermind', released in 1991. Nirvana's album 'Nevermind' is promoted via the internet in modern day as the internet was not widely available in 1991 and so the internet has become of more importance in recent years.
- CHANGE POINT! - The internet uses fansites to promote the album 'Nevermind'. Fansites allow fans of the band Nevermind to discuss with other fans what they like about the bands music and videos for the singles and so creates a sense of social interaction virally with other fans, promoting Nirvana's music. This promotes the improtance of the internet as Nirvana's fans can feel socially accepted with other fans, and therefore find models of behaviour.- CHANGE POINT! - 
The use of Itunes is of importance to Nirvana's Nevermind as it influences Nirvana's audience to have an impulsive decision and download the album on the spot. This is of importance as it is a quick download and cuts the time it would take to go to a music shop and buy the album, it's instantly in your music as soon as you download it, making it more accessible to it's audience and influences quick sales.The internet is also of importance to Nirvana's Nevermind as it allows new generations access to older music through longevity. The promotion of Nevermind via the internet allows new generations of fans to access Nirvana's music and carry on discussions and influence the promotion of the band via fansites.

Genre Theory

"Genre is created through a process of repetition and recognition leading to anticipation and expectation." Graham Burton.

-key signifies and iconography

-characters and their functions

-storylines and plots

-star/celebrities

-use of camera/sound/editing

-use of dialogue/language/music

Every genre contains genre conventions.

As genres become established audiences begin to have certain expectations.

All genre texts combine:

"the familiar and the unexpected" - G.Burton 2009

"the same but different" - Nick Lacey 1999

To keep us interested producers offer us what we know with a twist

-Hybridity

-New Techniques

-Modern Social Issues

-Different Characters

FILM NOIR

-1941 - Maltese Falcon

- Big Combo

-2008 - The Spirit

SCIENCE FICTION

-1956 - Invasion of the Body Snatchers

- Avatar

-1986 - The Fly

SOCIAL REALISM

-The Taste Of Honey

-Saturday Night, Sunday Morning

The Use of Twitter and it's Benefits.

Lady Gaga is also well known for using the social medium of twitter to communicate with her social networking teenage fans on a regular basis. Via adopting this strategy of digital technology in her marketing Lady GaGa increases her sales by using Parasocial Interaction, this is where GaGa informs all her fans about what she is doing where as she knows nothing about what her fans are doing, it is a one sided relationship. An example of Lady GaGa building this relationship is seen when GaGa posts on twitter about visiting certain places, this informs her fans about where she is and what she is doing, she portrays that she will be visiting certain people but she does not know which of her fans will be attending, so her fans believe her tweets are specifically aimed at them. This satisfies her fans in having a substitute for real life companionship when actually, GaGa only knows about a small percentage of her fans. GaGa targets such a large audience via twitter as she is the second most followed person with 33.5 million followers, this embraces digital technology and helps build a relationship with fans, causing her to gain satisfaction by encouraging her fans to legally download her music, because they believe they are identified personally with Lady GaGa. This then boosts GaGa's profit as she can earn money through advertising specific products in her tweets, encouraging her fans to buy them and benefiting GaGa for promoting these products, helping her earn a third of her wage.

Promotion via the Music Video

Lady Gaga used marketing via digital technology when producing music videos in order to promote each of the 5 singles that she released from the album 'The Fame'. These music videos were cleverly designed in order to gratify her target audience with a specific mode of address. An example of this is visible in the music video of 'Just Dance' is when she personally identifies with them. Gaga uses models of behaviour similar to those of her target audience as she gets ready to go out, goes to a party and dances, this targets an audience of 15- 25 year olds as they also go to and desire to go to parties and dance. Gaga also uses social interaction to get her audience to express their feelings about the video 'Paparazzi' using word of mouth. GaGa engages her audience to talk about the video by wearing a metal costume, this would gratify her audience to talk about the video because they will talk about the metal costume. This could also engage her audience in The Watercooler Theory.